The Polish Competition and Consumer Protection Office (UOKiK) has devoted the last two years to the very important issue of influencers and their online advertising activities. Recent years have seen a significant development of influencer marketing not only in Poland but on a global scale. Across the world, companies and advertising agencies have noticed the growing popularity of celebrity accounts on Facebook or Instagram, and have strategically used them as a new channel to promote products or services.

Nagy & Trocsanyi has announced the appointment of its new Managing Partner – Balazs Karsai – set to take over stewardship of the firm on January 1, 2024.

A technology that changes the meaning of the word art and outpaces legislation. In the case of artificial intelligence (AI), this is especially true in the context of image creation applications such as DALL-E or Midjourney. These apps use machine learning to create original works based on an analysis of existing databases of works. However, this raises certain complications in the field of copyright.

.. as well as other legislation news and case law in litigation:

Greenwashing is an umbrella term for misleading environmental claims. A claim is any promotional communication that can be communicated in advertisements, marketing materials, product manuals, prospectuses for investors, recruitments ads, annual reports, on packaging or brands themselves.

Bucharest-based lawyers Claudiu Damian and Costin Teodorovici have launched Whistle Up – a platform to support organizations impacted by the whistleblowing legislation in complying with the newly applicable legal framework.