When drafting an obligation in a contract, which of the following is the preferred format of your office?:

There’s little doubt that when it comes to marketing, few industries have been as active in the last month as the legal profession. And to my professional eye, most of this activity has been focused on the acquisition of new clients. Unfortunately, as far as I can see, a lot of these activities have not delivered their intended business results. I believe the reasons are fairly clear. That is why I have put together some strategic insights that will help law firms and individual practitioners to rethink their Covid-19 marketing strategy for attracting new clients. I hope the following suggestions will inspire new ideas and approaches:

It’s your time to shine. You have been chosen to present at your favorite legal conference.

In our new The Confident Counsel feature, prominent CEE law firm consultant Aaron Muhly will share his thoughts and suggestions on ways lawyers in the region can communicate more effectively, and more profitably, to clients, colleagues, and peers.

From GC Nightmares to Partner Nightmares

In our previous article, we addressed the frustration of general counsel regarding external lawyers pushing against their caps, and we provided some tips for how to defuse this tension. (See Evelaw. GC Nightmares: Assaults on the Cap).