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On 14 June 2024, the Serbian Competition Commission (the “Commission”) initiated two proceedings against companies belonging to the Agromarket Group for allegedly implementing notifiable concentrations without obtaining prior approval from the Commission. The acquisitions occurred in 2020 and 2024 and both concern targets located outside of Serbia.

In a recent judgment, the German Federal Court of Justice (BGH) held that the claim "climate neutral" is ambiguous and often misleading unless the advertisement itself explains its specific meaning. This sets a trend for Austria, where courts have traditionally followed the standards set by the BGH in relation to environmental advertising when assessing such claims under unfair competition law. On an EU level, the restrictions regarding claims about greenhouse gas emissions are becoming even stricter, leaving advertisers with much to consider before making claims such as "climate neutral".

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