After regularly reading articles on CEE Legal Matters, one thing is clear: this platform is full of deep legal expertise.
Yet not all expertise makes the same impression. Some articles stand out – they are more engaging, easier to follow, and more likely to make you remember the firms behind them. What sets them apart isn’t just legal knowledge. It’s how that knowledge is framed.
Law firm articles are frequently structured around legislative summaries, regulatory updates, or market commentary. While these are important, they’re not always memorable. What makes content stick is when the legal insight is framed in a way that connects to real-world business problems, decisions, or outcomes.
This isn’t about storytelling in a literary sense. It’s about adding context, clarity, and relevance – e.g., showing how a regulation affects a deal, how a policy change impacts clients on the ground, or how a strategic legal decision played out in practice (anonymized, if needed, of course).
It’s also about simplicity over long, convoluted sentences that lose readers halfway through.
Many legal professionals believe that to appear credible and authoritative, they need to write in highly technical, complex language. After all, they’re targeting general counsels and in-house teams. These people already speak the language of the law.
However, even the readers fluent in legalese appreciate writing that respects their time and gets to the point.
In fact, true expertise isn’t about the ability to construct a paragraph-long sentence. It’s about making complicated concepts easy to understand. That’s what demonstrates real mastery of a subject.
Who’s Doing It Well?
Here are a few examples from CEE Legal Matters that stand out by making legal insights easier to engage with.
- “State Aid for a Greener Future: Navigating the EU's Clean Industrial Deal State Aid Framework” by Bernd Rajal and Patrick Barabas from Schoenherr. This piece starts with clear context about the EU’s climate goals, explains who will benefit in concrete terms, and anticipates practical challenges applicants may face. The structure is clear, the language is accessible, and the focus stays on real-world impact, making complex legal content feel relevant and easy to engage with.
- “Poland: How to Win Public Infrastructure Contracts” by Tomasz Korczynski and Katarzyna Stochnialek from Greenberg Traurig. This article stands out because it doesn’t just recite relevant procedures. It guides the reader through practical, actionable advice framed as “rules.” It uses vivid metaphors and concrete examples to illustrate both the opportunities and the risks. The writing is accessible, well-structured, and engaging, striking the right balance between informative detail and real-world relevance.
- “Bank of Albania Tightens Marketing Rules for Banks and Financial Institutions” by Adi Brovina and Reni Maci from Karanovic & Partners. This article is exceptionally easy to scan. It breaks complex regulation into logically organized, clearly labeled sections. Each section uses bullet points that distill legal requirements into straightforward, actionable insights.
In a saturated content landscape, clarity is an edge. The best legal writing goes beyond sharing what the law says. It highlights why it matters.
That’s not just good writing. That’s good marketing.
By Saida Ayupova, Founder, Five-o-eight