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Dentons and Ferro Legal Advise on Sale of Exponea to BloomReach

Dentons and Ferro Legal Advise on Sale of Exponea to BloomReach

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Dentons, reportedly working with Law & Trust, has advised Slovak businessman Ivan Chrenko on the sale of his stake in Exponea to the US-based BloomReach e-commerce digital platform. Ferro Legal and Blumenfeld Legal advised Exponea, and Wilson Sonsini and Taylor Wessing reportedly advised the buyer on the deal.

Financial details of the transaction were not disclosed.

According to Dentons, “BloomReach’s market-leading e-commerce search and content services combined with Exponea’s best-in-class customer data platform and marketing automation are intended to create the first ever truly integrated product and customer data set.”

The Dentons team included Partners Rob Irving and Partner Juraj Gyarfas, based in Budapest and Bratislava, respectively.

Ferro Legal’s team was led by Managing Partner Stefan Surina.

Editor's note: After this article was published, Taylor Wessing confirmed that it had advised BloomReach on the deal. The firm's team was led by Partner Juraj Frindrich.

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Dentons is the world's largest law firm, connecting talent to the world's challenges and opportunities in more than 75 countries. Dentons' legal and business solutions benefit from deep roots in our communities and award-winning advancements in client service, including Nextlaw, Dentons’ innovation and strategic advisory services. Dentons' polycentric and purpose-driven approach, commitment to inclusion and diversity, and world-class talent challenge the status quo to advance client and community interests in the New Dynamic.

Dentons is one of the leading law firms in CEE/CIS, with offices in Warsaw, Prague, Budapest, Moscow, Bucharest, Bratislava, Kyiv, Baku, Almaty, Astana, Tbilisi and Tashkent. With a legacy of supporting local and international clients in Central and Eastern Europe since the early 1990s, we have the experience and market insight to help clients close deals, resolve disputes and do business in the key markets across the region.

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