Pekin & Pekin has provided pro bono advice to Fenerbahce SK, Fenerium, Fenerbahce Futbol on its partnership with Adidas.
According to Pekin & Pekin, the deal aims to strengthen the global positioning of both Fenerbahce and Adidas, marking a major milestone in Turkish football’s commercial landscape.
The Pekin & Pekin team was led by Senior Partner Firat Yalcin.